Walkers Chips Market Deli Range Product Review

Here’s the Product review as promised, but firstly, I must start with the Company’s Press release.

WALKERS LAUNCHES NEW MARKET DELI RANGE MADE WITH REAL INGREDIENTS FOR AN AUTHENTIC TASTE

- Walkers takes flavour inspiration from the finest European markets and delis to launch the latest in premium snacking -

This summer sees the launch of Market Deli, the exciting new range of premium snacks from the makers of Walkers crisps. The range – which has been inspired by authentic produce found in delicatessens – aims to bring home the great variety of flavours as found across Europe and the UK. Available nationwide from 23^rd June, the Market Deli range will feature pita chips and tortilla chips, in addition to the classic potato chip – providing even more variety for those with a passion for food.

The Market Deli range comes in eight mouth-watering flavours – with each flavour featuring irresistible real ingredients such as Mature Cheddar from Cornwall to aged Aceto Balsamico di Modena PGI and delicious Sundried Tomatoes from the Manisa region in Turkey. Each of the flavour combinations and the ingredients used to create the new products, have been selected and crafted by food experts to ensure a truly indulgent and immersive taste experience, making Market Deli the perfect addition to an evening in with a partner and a drink. Thomas Barkholt, Marketing Director at Walkers, said: “the new Market Deli range has been made with the finest real ingredients from across Britain and Europe to create a truly delicious snack that is perfect as a pre, or after dinner snack and will appeal to people with an interest in good food and great authentic flavours.

Market Deli will be available in potato, tortilla and pita chips in eight flavours, in 165g sharing bags at a RSP of £2.39. The potato chips are also available in single bags in Mature Cornish Cheddar, Balsamic Vinegar of Modena and Flame Grilled Spanish Chorizo with Roasted Onion with an RSP of £0.83.

Pricing: Sharing bags 165g £2.39 and Single Bags 40g £0.83

Flavours

Potato Chips: Cornish Mature Cheddar, Wiltshire Cured Ham, mature cheddar and farmhouse chutney, Balsamic Vinegar of Modena (Aceto Balsamico di Modena PGI),Flame Grilled Spanish Chorizo with Roasted Onion

Tortilla Chips: Anglesey Sea Salt with Cracked Black Pepper, Roasted Red Chilli with Mediterranean Sundried Tomato

Pita Chips: Roasted Garlic with Mediterranean Herbs and Roasted Red Pepper with English Tomato

Company Press release done, now it’s time for my Product Review. These were the packets that came in my goody bag.

Potato Chips – Cornish Mature Cheddar. This is for cheese lovers, and not just any type of cheese, but well aged, fine quality cheddar. Surprisingly, for people who don’t like cheese, you will still enjoy it because the flavour is still appealing and not too cheese heavy.

Paired with onion chutney or a garlic and herb dip and that’s a fantastic way to welcome guests to your dinner party or night in with the girls and a movie.

Now to the Potato chips with Flame Grilled Spanish Chorizo and Roasted Onions. Usually when you get a product like this with Chorizo in, the flavour of chorizo is barely there, and this is because it is an expensive ingredient. Not so with this chips, with every bite you can smell and taste the chorizo, my favourite part is the smokey bit. What is a chorizo, without the smoke. These are not your run of the mill chips. This is as matured and posh as chips go. The roasted onion is also prominent, which I loooooove. I paired this with Phisayo’s Rodo Jam. Yummmmmmmy!!!! If you love Chorizo, and you love onions, this is the chips for you.

Now, to my favourite of the 3. The Tortilla chips with Roasted Red Chilli and Mediterranean Sundried Tomato. Not to diss the other famous Tortilla chips brand, but this is soooooooo much better hands down. I took some to work for tasting and this came out on top with most people. My one negative mark just would be that I didn’t taste the chilli as much as I would have loved to, and that’s probably because I love my chilli to be prominent in whatever it is made with, but I guess Walkers has to consider the palate of the population and most people may not enjoy it spicy. To counteract my need for more chilli, I paired this with Rodo Jam and BOOM!!!, I got the kick that I want.

Overall, Walkers hit the spot with this Market Deli range. They did their research well and created products for the matured palate. Even with the texture, these chips are much thicker than regular chips, and the ingredients were paired beautifully. I have never been one to pick up chips from the supermarket, because they mostly taste bland and artificial, but with these, I am totally sold. They were officially released into stores yesterday, so go get some and tell me what you think.

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